It has a very unique texture. I was actually surprised when I squeezed out the product. I'd say it's a jelly cleanser. Not really gel. It does foam up when you lather it in your hands, but the surfectant isn't harsh so don't worry. It keeps my face clean but not stripped. I really like this. It's now my favorite cleanser. But warning, it has witch hazel and it can be irritating to some. Although it's not a big of a problem in cleanser foam but still. Just keep it in mind. (Check out the other ingredients to. It might or might not work well with your skin.)