I've been using facial foams that leave my skin that "squeaky clean" feel, and for the longest time I thought that was how it was supposed to be. Little did I know that meant a lot of moisture is stripped out from the skin that's why my skin feels dry and stretched after using those kinds of facial cleansers. BUT THIS - it really leaves my skin smooth and supple!!!! It's a great mild cleanser because it does its job of cleaning excess dirt, but it doesn't dry out the skin. Only problem is when I rub this a little too hard on my skin, my skin feels itchy afterwards :(