Belif prides itself in being a truthful and sincere cosmetic brand that marries traditional apothecary with modern Korean skincare science. With knowledge and processes passed down since 1860 from a British herbalist, Belif uses safe and innovative methods of extracting the goodness from natural herbs for their products, delivering exceptional skincare. This company believes in 3 things: being real, simple and sincere. This reflects in their work to produce products that are faithful to the ingredients' original properties without harmful synthetic substances to produce honest products that actually work to gain the customer's beliefs and ensure their peace of mind.